Crystal Story

Downloadable content (DLC) consisting of games and game-related that to $ 35 million in 2006 represented a 13.5% share of the console on the income line items in the market , will become the main source of income connected consoles "in 2007, from $ 493 million in 2007 to $ 7.2 million in 2011. In 2011, game centered DLC offset the 68.6% of sales online.Advertising revenues sponsored services , classified ads in the game, and product placement in connected consoles will reach 12 million in 2007, the publication of the first online console ad major expense. Advertising revenue will grow to $ 858 million in 2011, with a share of 8.2% of turnover of the online market .The growth of video games will be stronger in the Asia -Pacific region, its largest market, with annual growth rate of 10% until 2011, but increased in the Europe / Middle East / Africa (10.2 %) of Eastern United States (6.7%) , Canada (9.4%) and Latin America ( 8.2%).Some trends are stable in most regions : for example, driven by increased penetration of broadband, online gaming is increasing. In U.S. and Europe / Middle East / Africa, the consumer subway surfers game segment of online games is the fastest (19.3% and 24.6 %, respectively) , Asia-Pacific and growth in Canada , online growth came in only second wireless ( 16.1% and 13.9 % , respectively ) . Other trends are more regional . It is expected that the market for in-game advertising to increase 64% in the United States and China should increase a compound annual rate of 14.3 % to 2 billion U.S. dollars in 2011 , more than any of the growth will come from online games.Encouraged by the new generation of consoles and handheld devices, and the increasing penetration of broadband technologies and wireless networks, the video game industry has come with possibility . "The development of platforms allows you to hit new demographics ," says Stefanie Kane, a partner in the practice of entertainment and media at PwC , noting that handheld game devices have brought more women on the market, and chains the entry and cable TV on demand will further broaden the base . "There is a great potential to unlock . "You might think that the face of one of the hottest in the game right now fields is a young man of 20 who has the last supercharged game system from Microsoft or Sony - or both.